BIOMIN Actively Engages with Customers in East India by Participating at Kolkata Poultry EXPO

BIOMIN Actively Engages with Customers in East India by Participating at Kolkata Poultry EXPOFeb 22, 2018 BIOMIN utilized the three-day expo Paschim Banga Poultry Mela, which began on February 15, as a platform to reach out to customers and provide solutions to the energetic poultry industry in east India. The company's sales team from east India touched base with the number of visitors and explained about BIOMIN products and solutions for sustainable growth of the poultry industry here.

The Paschim Banga Poultry Mela is a vibrant expo organized by West Bengal Poultry Federation in association with Animal Resources Development Department, Government of West Bengal. Apart from customers and visitors from east India, this expo also attracts visitors from neighboring Nepal.

To efficiently provide support to the customers and visitors at the expo, a BIOMIN booth was displayed at a prominent space in Hall-A. The customers and visitors were given a warm welcome at the booth and the team helped them to find the right solutions.

In the backdrop of the 2017 BIOMIN Mycotoxin Survey pointing out that 71% of samples from India contained at least one mycotoxin to pose a risk to animal health or performance, the BIOMIN team explained the visitors about the importance of Mycofix® product line in mycotoxin risk management.

This specially developed Mycofix® line of feed additives protect animal health by deactivating mycotoxins found in contaminated feed and is suitable for use in poultry, pig and ruminant feed as well as fish and shrimp diets.

Commenting on the company's presence at the Paschim Banga Poultry Mela, Dr Sujit Kulkarni, Managing Director, BIOMIN India said that reaching out to customers at their doorstep is important.

"East India, especially the state of West Bengal has vibrant presence in poultry segment and by exhibiting at this expo BIOMIN reiterates its commitment to the industry in this part of India and the importance we accord to the customers here," stated Dr Kulkarni.

According to Dr Kulkarni, BIOMIN customers receive consistent technical support from the company. "Our technical experts from BIOMIN Asia Pacific regularly visit the farms of customers and offer solutions to the issues faced by them," he added.

BIOMIN is already one of the world's top three players in phytogenic feed additives (PFAs). Due to growing awareness in India to reduce antibiotic usage, to enhance gut health and to support animal health, performance and profit, the Digestarom®, Digestarom® DC and PoultryStar® line of products from BIOMIN have been recognized by farmers.

Edward Manchester, Regional Director, BIOMIN Asia Pacific said that exhibiting at expos such as Paschim Banga Poultry Mela gives BIOMIN an edge as it helps to reach out to large number of farmers.

"Our participation at this expo has built confidence among the farmers and our customers, which in turn has brought us closer to them. We are excited to provide information about the Digestarom® product lines of BIOMIN, since phytogenics are a big area of focus for us," he underlined. He added that BIOMIN is well positioned in the market to offer solutions to meet the customers' requirements.

He noted that customers in India are increasingly engaging on the company's social media profile pages and pointed out that this is an interesting trend.

According to him, in line with the company's growth trajectory, BIOMIN constantly expands the team in India to provide support to customers.

Digestarom®, the phytogenic product line of BIOMIN, a world leader in gut performance management is a rapidly growing area in India. In November 2017, BIOMIN introduced its innovative, next generation phytogenic feed additive, Digestarom® DC, to the Indian feed and livestock sectors.

With the growing awareness among producers to reduce antibiotics and to enhance gut performance, the feed additive producer BIOMIN is confident to become the top company in the phytogenic feed additive (PFA) space by 2020 by providing profitable, sustainable solutions to the industry.