Addressing Tomorrow‘s Challenges
Much has happened since the World Nutrition Forum made its debut 12 years ago. From the global financial meltdown and climate change, to robotic and automation potentially displacing an increasingly disenfranchised production workforce, global trends will continue to exert themselves on the livestock sector.
The first company to launch a feed additive that deactivates mycotoxins through biotransformation, BIOMIN continues to emphasize research, development and innovations as its key growth drivers.
Science and innovations require welltrained, customer-oriented technical sales support centered on species-specific competencies. In addition, the BIOMIN Mycotoxin Survey that has become the industry reference for global mycotoxin trends, our monthly Science & Solutions magazine, and the biennial World Nutrition Forum are examples of services offered to engage and inform our clientele.
Even with science and service, the customer experience can be compromised if products or services cannot be delivered on time and as necessary. BIOMIN offers a worldwide production and logistics hub that caters to our clients’ business success, while tapping technologies such as worldwide video conferencing so that our people and customers can get in touch whenever they need to, wherever they are.
Driving the Protein Economy
Challenging but exciting times ahead
The global meat industry is doubtless poised for growth but emerging trends will hold considerable sway on key developments in the livestock sector.
Some of these trends are:
- Price volatility buoyed by wider global trends such as land degradation and climate change
- Polarized world demand and social buyers
- Substitute products gaining steam
- Product differentiation
- Gaining and keeping consumer trust
- Meals are increasingly decided according to attributes such as health, convenience and taste experiences.
New Media and Food Safety
Harnessing new media tools can be an effective way to build and communicate your brand.
Funded by the European Commission, the 4-year the 4-year FoodRisC (Food Risk Communication) pan-European research project tracked the perceptions and communications of food risk and benefits across various channels of communication and information across the continent.
- Social media is an avenue of increasing influence, especially as social networks have extended their reach.
- Response to news on social media is much faster and interest fades more quickly compared with traditional media.
- Online comments remain long after any food crisis is over so there is a need to consider more lasting damage control measures.
The online FoodRisC Resource Centre offers guidelines and advice on harnessing social media for effective communication.
Out of Space
Advances in space exploration necessitate new frontiers for food and nutrition.
In the movie “The Martian”, a lone stranded astronaut sustains himself by growing potatoes in a pressurized habitation module. A recent collaboration between NASA and the International Potato Center in Peru have attempted to plant potatoes under similar conditions using soil from the arid and nutrient-poor Atacama desert in Peru. In another experiment, a team from Wageningen successfully grew 10 different crop species using regolith simulants representative of the minerals on Mars and Lunar as organic matter. In preparation for exploratory expeditions, closed-loop production systems have been investigated by the European Space Agency with some success, and undertaken by some 30 research institutions across Europe. Taking into account the need for nutrient diversity, 3D food printing will allow for on-site food manufacturing with customized shape, color, flavor, texture, and nutrition. These technologies may someday have applications in terrestrial food production.