When John* --the 2nd generation owner of a farrow-to-finish operation of 1500 sows and about 40,000 pigs marketed per year in the Midwestern United States, called me on a Friday in February he was, in his words, ‘desperate for a solution’ to a major prolapse issue. He had tried several products* sold by companies who claimed that they were ‘just as good as BIOMIN’ though they were seemingly unable to address the challenge that his farm faced. John asked me to send him enough product to feed 1500 sows for one month. A week later, he had already used half of the product and ordered 4 times as much as the initial order. I called him to arrange a meeting so that I could fully understand the issue on his farm and offer a tailored solution to his challenge. (* Names have been changed and competitor products omitted out of respect for those involved.)
When I had a chance to visit him on his farm, again on a Friday, we both instantly recognized each other from the Iowa Pork Congress, where he had stopped by the booth to discuss mycotoxins. He runs a family operation. His daughter works with all the sows in gestation and lactation, and his son does the crops and walks the finishing barns.